Analytics

Your restaurant, by the numbers

Every order leaves a clue about how to make more money. Menus turns your own sales into a clear picture of what to cook more of, when to staff up, and where your profit is hiding.

+20%
higher profit when restaurants use sales data to guide menu & pricing decisions
30%
of menu items typically drive the large majority of profit — the rest just take up space
5–9×
cheaper to keep an existing customer than to win a brand-new one
15–30%
commission third-party apps take — every order you win direct keeps that margin
Figures are industry benchmarks for restaurant operations, menu engineering and customer retention — your own numbers may differ.
At a glance

The headline numbers, always up to date

Open your dashboard and see how the business is doing right now — and whether it’s up or down versus the period before. Switch between the last 7 days, 30 days, 90 days or the year in one tap.

Revenue
€18,420
▲ 12% vs last period
Orders
1,204
▲ 8% vs last period
Avg order value
€15.30
▲ 4% vs last period
Unique customers
842
▼ 2% vs last period

Sample figures. Every metric compares automatically against the previous period, so a dip is impossible to miss.

What you'll learn

Six questions your data answers for you

No spreadsheets, no exports. Each view turns straight into a decision you can make this week.

🏆

What sells — and what doesn't

Your top items by quantity and revenue, so you can see the heroes and the dead weight at a glance.

→ Promote winners, cut or rework the rest
🍽️

Which categories earn most

Revenue split by menu section — starters, mains, drinks, desserts — shows where the money really comes from.

→ Grow your highest-margin sections

When you're busiest

Orders by hour of day reveal your true rush — and the quiet stretches that need a nudge.

→ Staff for the peak, discount the lulls
📅

Your strongest days

A clear day-of-week pattern tells you which days carry the week and which ones drag.

→ Plan promos around slow days
📲

Where orders come from

Direct vs. delivery platforms, broken out by count and revenue, so you see what each channel really costs you.

→ Win more direct, keep the commission
🪑

Dine-in vs. delivery

The mix between guests at the table and orders going out the door — plus cancellations and reservations.

→ Balance the room and the kitchen
The point of it all

How the numbers become profit

Data is only useful when it changes what you do. Here’s how each view pays for itself.

1

Engineer the menu around your winners

When you can see your top sellers and your highest-revenue categories, you stop guessing. Feature the dishes that sell, rework or retire the ones that don’t, and give your best margin items the prime real estate. A handful of small menu changes compounds over thousands of orders.

2

Staff and prep for reality, not gut feel

Peak-hour and day-of-week patterns tell you exactly when demand arrives. Schedule cover for the rush, trim it during the lulls, and prep the right amount so less food hits the bin. Lower waste and tighter labour go straight to the bottom line.

3

Win more direct orders, keep the commission

Seeing how much revenue comes through delivery platforms versus your own direct channel makes the cost of commission impossible to ignore. Every order you pull in-house keeps the 15–30% the apps would have taken — the fastest margin win there is.

4

Fill the quiet times

Once you can see your slow hours and slow days, you can act on them — a lunch offer, a midweek promo, or smart pricing that nudges demand toward your gaps. Turning empty tables into orders is pure upside.

Need a metric you don't see?

Every restaurant is different. If there’s a number, a breakdown or a report that would help you run yours better, just ask — we build the analytics our restaurants actually want.

Get started & tell us what you need

Stop guessing. Start growing.

Your sales already hold the answers — Menus just makes them easy to see and act on.

Get started free
🌍

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